
`I understand the power of beauty, and through human psychology I have found a way to apply it. I am heavily influenced by Carl Jung and the idea of the collective unconsciousness. I use photography as a medium to paint with archetypes: universal truths about the human condition. These truths, in turn, help us to explain why we act the way we act. Just as photography helps me to create a sense of reality, it helps those who are exposed to my work to connect on a deeper level with themselves.`
Gerard`s work is inspired by Renaissance`s greatest painters, who were able to tell a story on a - single - canvas. His collections are celebrated for its moody, cinematic aesthetic.